If a song could smell like something – “Never My Love” would exude the sweet scent of good marijuana. No wonder, since the hit of the American band The Association also carries the production year 1967 …
… in the middle of the flower power, make love not war and pothead era. The band later dedicated a song of their own to the consciousness-expanding grass with “Along Comes Mary”. But the harmonious beat sextet undoubtedly found the far more beautiful harmonies with the vocally great harmonizing “Never My Love”: “how can you think love will end when I’ve asked you to spend your whole life with me?” the two song writing brothers Don and Dick Addrisi lyrically enthused – and wrapped the boundless love in heavenly chords. Although The Association were more like outsiders and eccentrics in the pop business, they artfully bridge the gap between Beatles, Beach Boys and Simon & Garfunkel with polyphonic angel choirs, airy groove, Fender piano and Farfisa-organ. A mix that ignited in America: the song, according to the music publisher BMI, belongs to the most songs played on American radio in the 20th century.
